Conception, design and implementation of a climate protection campaign

The aim of the BMU's "My Climate Protection" campaign ("Mein Klimaschutz") from the Federal Ministry for the Environment, Nature Conservation and Nucelar Safety (BMU) is to show consumers the personal possibilities for action in climate protection and to motivate them to implement them. The motto is "the right information in the right place at the right time". The campaign is implemented by co2online. Öko-Institut is a member of the campaign's advisory board and provides scientific expertise on specific issues such as monitoring or CO2 calculator.