Maximising TopTen Communication on Top Runner Products

The Euro-Topten-Max goal is for the 19 national Topten website (covering 90% of Europe's population), through highlighting top runners and championing best available technology, to increase the demand for top runner products (raising awareness of their benefits) and to encourage manufacturers and retailers to make best performing products available across Europe. The work programme focuses on developing a technical basis for the websites in collaboration with manufacturers, reaching out consumers through extensive use of the media and developing partnerships with retailers (using Topten at point of sale) and professional buyers. A European Topten Product Competition will be organised.