Guidance for consumers – how do labels help?

In recent years, there has been a substantial improvement in the energy consumption and environmental footprint of a wide range of products, from fridges to office equipment. Various labels are now in use to inform consumers about these and other product features. Through their spending decisions, consumers have the power to influence the market so that more eco-friendly products become established.

Criteria such as energy efficiency, environmental impact and sustainability are relevant factors in product design. The purpose of  ecolabels such as the Blue Angel and the EU energy label is to provide information about environmental aspects of product design and to increase transparency. The Blue Angel is a voluntary scheme, whereas EU energy labelling is mandatory.

However, it is not only about raising consumer awareness. Recognising that substantial efficiency improvements are essential to meet climate targets, the EU is keen to reduce energy consumption and increase product sustainability across the board. In addition to introducing product labelling, the European Commission therefore adopted the Ecodesign Directive in 2005, establishing a framework for the setting of minimum requirements for energy-using appliances and energy-related products. These requirements are becoming increasingly ambitious.

The Oeko-Institut has been involved in developing the criteria for various ecolabels, and its researchers play a key role in implementing the European Ecodesign Directive. The Oeko-Institut also manages the EcoTopTen website, which offers consumers easy access to information about the eco-friendly appliances currently rated as the best available on the market.