Sustainability in sport: Fair play for the environment

Major sporting events such as the Olympic Games and the FIFA World Cup are a very effective means of conveying a message to a global public. Firstly, these major events always attract substantial media coverage and reach a very large audience. Secondly, they enable information to be communicated on an emotional level, thus increasing its impact.

By committing to protect the environment and climate, organisers can stage events with a smaller ecological footprint while raising fans’ awareness of these issues. For local clubs and the “sports for all” sector, these events can be an inspiring example of how environmental and climate issues can be integrated into sports and venues can operate sustainably.